We're hiring a senior-level DTC copywriter with a proven track record in ecommerce, direct response video scripts, landing page copy, and data-driven messaging.

This is ongoing work — ideally a long-term contract or hourly retainer.

You must be able to:

1. Write high-performance ad scripts

Rip competitor scripts and rebuild better angles

Create 30–120 sec UGC and spokesperson scripts

Build hooks, problem–agitate–solve sequences, transformations, CTA blocks

Match tone for multiple brands (beauty, wellness, supplements, tech, lifestyle)

Iterate and create new ideas off winning existing ad creatives.


2. Build component-level landing page copy

You’ll produce full sections + annotated designer notes, just like this:

Hero headers + subheaders

“5 reasons why” blocks

Problem/solution components

Simplified science summaries

Comparison tables

Offer stacks

Lifestyle imagery notes

FAQs

Final CTA blocks

I give you reference layouts and you write copy + provide clear designer notes (imagery, hierarchy, UI components).


3. Do structured customer-voice research

You must already know (not be learning on the job):

How to mine customer databases

How to prompt AI to extract real customer-voice insights

How to separate signal from noise

How to build angle grids based on objections, transformations, desires

If you’ve never done systematic voice-of-customer extraction, do not apply.


4. Deliver production-ready outputs

You’ll be writing:

YouTube/Meta/TikTok scripts
Hook variations
Landing pages and advertorials
Offer pages
A/B headline matrices
Cross-channel copy bundles
Notes for designers (imagery, component behavior, reference URLs)

I’m not looking for “creative writing.”
I’m looking for performance copy that can be plugged into CRO/ads tests.


REQUIREMENTS

Must have:
✓ 3+ years in DTC ecommerce copywriting
✓ Examples of high-performing scripts and landing pages
✓ Experience with beauty, supplements, wellness, tech, or consumer hardware
✓ Ability to translate customer insights into angles
✓ Ability to use AI as a force multiplier (NOT as a crutch)
✓ Extremely clear communication
✓ Strong references or case studies

Extra points for:
– Experience writing for Shopify brands
– Experience collaborating with designers
– Understanding of NC-ROAS and CRO principles
– Ability to read analytics or at least respect the data logic


WHAT TO INCLUDE IN YOUR APPLICATION

If you don’t include all of this, you won’t be considered.

A two sentence breakdown of how you do customer-voice research

A quick rewrite of this sample line so I can see your instinct:

“Finally, sleep that shows up in the data.”


ABOUT ME / WORKLOAD

We run a performance-focused Shopify CRO/ads agency.
You will be the primary copywriter across multiple brands (beauty, wellness, supplements, consumer tech).
We produce:

4–8 new scripts/week

1–2 landing pages/week

Constant headline tests

Angle discovery sprints

Designer-ready copy packs

This is consistent, serious work — no fluff, no ego.

If you’re a killer, there is a long-term path here.